Here at Fucking Young! magazine, we have a soft spot for sneakers. The kind of soft spot that leads to too many tabs open on release mornings and a mental inventory of every interesting pair that dropped in the past decade. And what’s better than seeing one of our favorite sneaker brands featured in an editorial produced by one of our favorite sneaker destinations?
FOOTDISTRICT has teamed up with New Balance to create a story built around the new ABZORB 1890 silhouette. The shoe will be available starting March 12, and there is probably no better pairing than this collaboration landing at a destination known for carrying the sneakers you actually want to see.
The editorial project builds around the idea that inspiration can emerge from the margins, from the line where two things brush against each other. The New Balance 1890 is positioned as that point of contact, a model that exists in the space between territories rather than within a single one.
The shoe itself is a hybrid. It takes the upper from the 890v3, which descends from the runner aesthetic of the 2010s, and places it on the sole from the 2002. The sole unit uses ABZORB technology and pushes it forward. The result brings together elements from different moments.
The visual narrative uses the shoreline as a symbol. It is the place where concrete meets water, where the energy of the city meets the calm of the ocean. A point of transition and contrast. The shoe is positioned there, between nostalgia for Y2K runners and the technical qualities of the present, between the urban and the natural, between what is constructed and what grows on its own. The idea is that innovation does not always require something entirely new. It can also emerge from the intersection of what already exists, from the conscious meeting of heritage and future.
Check out the editorial below:
The first release, the New Balance 1890 71H, is available at FOOTDISTRICT.
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