FANG NYC shot its new campaign on a farm. Lush grass, open air. The images carry youthfulness, naivety, playfulness. Spring feels like that. But the clothes have an edge. That contrast is the point. Yin and yang. Softness and strength. The brand builds its language around opposites sitting together.

Check it out below:

 

Creative Direction: @fang.guo
Video: @mylo__b
Photo: @sxuicune
Assistant Director and Movement:@kari.akin
Stylist: @j_e
Styling Assistant: @solveigestes
Makeup/ Hair: @ryann.carter
Models: @el_taiga @ty_litzelman @hanalita_kohana @corinnedough
Assistants: @aidandonev @dangibbonz