Wax London has unveiled its Spring/Summer 2025 collection, titled Embrace the World. As the brand approaches its 10th anniversary, this collection reflects on the adventurous spirit that has defined its journey. Inspired by the cultural diversity of London, the collection celebrates the connections, influences, and stories that have shaped Wax’s identity over the years.
To mark the launch, Wax has created Love on The Run, a campaign film that tells a modern-day love story. Drawing inspiration from classic Hollywood films and the movies that influenced their youth, the film follows a couple, Ben and Coral, on a road trip through California’s stunning landscapes. Dressed in the SS25 collection, the characters embody the carefree energy and boldness of young love, capturing the essence of the collection’s adventurous theme.
The SS25 collection is a rich mix of colors and patterns. Daytime looks feature soft, calming tones like washed indigo, seafoam, and sandstone, while evening styles embrace deeper, richer shades with accents of peach, mauve, and berry. This season, Wax introduces its most refined tailoring yet, with pure linen suits in bright summer colors and deep, saturated hues. The jackets have a relaxed fit, soft shoulders, and half-lining, giving them a modern, unstructured feel. A playful touch is added with Wax’s signature one-button cuff, adding character to these timeless pieces.
The collection also brings back Wax’s iconic Whiting overshirts, now in pastel tones, bold quilted designs, and textured fabrics, ideal for cooler summer nights. New additions include embroidered co-ords, striped patterns, and linen checks, blending casual elegance with versatility. For those looking to make a statement, the collection offers bold short-sleeve shirts that add personality and flair to any summer outfit.
NUMO is the kind of place that works equally well for a proper summer holiday or one of those late-season escapes where you can make summer last just a bit longer.
Presented during Berlin Art Week 2026 at The Foundry, The Overview Effect brings together an international group of artists and designers whose practices ask us to reconsider our relationship with the planet, with materials, with memory and, ultimately, with one another.
Tommy Hilfiger staged a personal New York celebration at The Plaza Hotel, presenting Spring 2027 in the legendary address where he once lived with his family.
The partnership continues to explore the universe of the London label founded by Sofia Prantera, which has built its identity by combining classical art references with counterculture and an irreverent attitude rooted in urban culture.
The shift comes with a new identity, a new headquarters, and a corporate reorganisation in which Águeda Amiano and María Fitz-James Stuart remain at the helm.
From skate culture and American suburbia to a new campaign for Bershka and Aries. Ed Templeton is taking over Barcelona with “Tomorrow Never Comes”, less a retrospective than an ongoing conversation between past and present. Free to visit from 10–20 September at Espai Metrònom.
Ann Demeulemeester unveiled its Fall/Winter 2026 campaign, shot by Nikolai von Bismarck, styled by Elodie David, and creatively directed by Stefano Gallici.
We sat with the talented Amsterdam-based designer to discuss the inspiration behind his latest collection, promoting tolerance through clothing, and why fashion still has such a problem with larger bodies.
Camiel Fortgens returned to Amsterdam Fashion Week with a Spring/Summer 2027 show set in an unexpected but familiar place: an Albert Heijn supermarket after closing hours.
Acne Paper Palais Royal has opened Rodeo, an exhibition of seventy-seven vintage photographs by Bruce of Los Angeles, curated by Vince Aletti and drawn from his private collection.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
