ellesse Launches “Do It Like an Italian” with Andrew Garfield
by Edu Garcia Llamas
ellesse has launched Do It Like an Italian, a global campaign starring brand ambassador Andrew Garfield and photographed by Oliver Hadlee Pearch. The campaign reaffirms the brand’s founding philosophy: sport is not just about performance but enjoyment. Garfield, with his distinctly British essence, becomes the counterpoint to ellesse’s Italian spirit, embarking on a journey to become a “real Italian” with charm, humour, and a few mishaps along the way.
“My friends and I grew up wanting and wearing ellesse, so being part of their team now feels very special,” said Garfield. “I love their philosophy around vitality and passionate expression in sport. The beauty and joy of using the body. And the sophisticated aesthetic that ellesse has always stood for.”
The first chapter draws inspiration from the brand’s 80s and 90s archives, with bold colour blocking and the Semi-Palla motif, a symbol popularised on the courts by Guillermo Vilas. Play It Like An Italian arrives in early August, taking the action to the tennis court, where movement becomes fluid and almost choreographed. Style It Like An Italian completes the transformation, with Garfield stepping into a more confident register ahead of the FW26 collection.
Check it out below:
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