For Fall/Winter 2026, dunhill places the blazer at the centre of its campaign, exploring the icon through different expressions of English tailoring. Creative Director Simon Holloway looks to 1960s London, where the conventions of Savile Row met the individual style emerging around the King’s Road. The collection moves from layered greys into winter browns and midnight tones, its restrained palette carrying a quiet cinematic tension.

The blazer appears in the softly constructed Cavendish cut and the more defined Bourdon, both bringing a lighter approach to traditional tailoring that lets the piece move between formal and informal dress. A gun club check in wool and cashmere is woven by a British mill with over 125 years of experience, while a custom houndstooth and lightweight windowpane flannel draw on Yorkshire clothmaking. Archive-informed pockets and button spacing sit alongside buttonholes sewn by hand in silk thread.

Material shifts the character of the blazer throughout the campaign. An indigo wool-and-silk double-face cloth is formed from two woven layers, requiring over 24 hours of specialist work. Calfskin suede offers a sporting take in the Driving Blazer, with unlined body and sleeves preserving the handle of the leather, while bonded construction and hand-painted edges create a clean finish. An action back, drawn from motoring garments, allows greater freedom of movement.

Photographed by Ethan James Green, the campaign features Henry Kitcher, Daisuke Ueda, RJ Rogenski, Colin Otto, and Hamid Onifade. Check it out below: