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Dior has welcomed Guitarricadelafuente as a new House ambassador. The Spanish musician brings a unique artistic vision, with compositions that echo Spain’s traditional folk heritage while revisiting it with a contemporary touch.

From his album “Spanish Leather” to his latest international tour, he represents a generation guided by authenticity and audacity. Dior describes his freedom and high standards as naturally resonating with the values of the House. He is presented as a new incarnation of the Dior man.