DIESEL RED TAG x READYMADE launches at Paris Fashion Week
by Adriano Batista
“Fashion may contribute to the destruction of the environment. In consideration of the global environment and sustainable practices, I produced a collection with DIESEL from a mountain of old denim pieces,” says Yuta Hosokawa.
READYMADE marks the fifth activation for DIESEL RED TAG (previous partners include Shayne Oliver of Hood By Air, Glenn Martens of Y/Project, Gosha Rubchinskiy of GR-Uniforma and, most recently, Samuel Ross of A-COLD-WALL*).
Hosokawa’s READYMADE was founded in 2013, and has become an innovative, globally renowned label for its use of vintage military tent and duffle bag fabrics.
Hosokawa reimagines these textiles into one-of-a-kind outerwear pieces and accessories with the aim of demonstrating how something militaristic can be transformed into a high-fashion item. READYMADE exclusively uses vintage or dead-stock cotton, and are often stenciled with the names and identification numbers of the original owners. This further ensures that no two pieces are the same.
For DIESEL RED TAG, Yuta Hosokawa has created a six-piece unisex collection that is limited to 250 pieces handmade by the designer himself. Every garment—including an intricately patched-together Western collar jacket, a utility jacket, a duffel bag, a baseball cap and two pairs of jeans (one with a tapered leg for women, one wide-legged for men)—is made of recycled denim. The vintage cloth has been reworked and reproduced into entirely new pieces.
The DIESEL RED TAG X READYMADE project will be officially presented today, September 26, during Paris Fashion Week. The pieces will hit stores on January 2020 and will be distributed through a network of select retailers curated by Tomorrow, the business accelerator and partner with Diesel on the RED TAG project, and in selected Diesel flagship stores in Japan.
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