Daily Paper’s “Off Road” Campaign with Vic Mensa
by Adriano Batista
Daily Paper has unveiled the campaign for its Spring/Summer 2026 collection, titled Off Road. The campaign stars musician and activist Vic Mensa, who also served as its creative director. The visuals expand on the narrative of the collection, translating its ethos into a language of reinvention and self determined movement.
Shot inside Vic Mensa’s personal home in Los Angeles, the campaign is rooted in authorship and lived experience. The setting reflects his mindset, a space shaped by independence and creative freedom. The focus is not on escape, but on the confidence of choosing your own direction and building from a personal foundation.
In the visuals and an accompanying film, Mensa reflects on a life defined by resisting expectations and forging an independent path. For him, Off Road becomes a philosophy of self determination, evolution, and belief in one’s own vision, even when it involves loss or criticism.
The styling brings together pieces from the collection with washed textures and utilitarian shapes. Personal references are embedded in the environment and styling, offering subtle nods to heritage, memory, and diasporic identity. The goal is a visual language that feels lived in, reinforcing a narrative of growth shaped by experience.
Check out the campaign images below:
The campaign concludes the final drop of the Off Road collection, which was released in stages throughout the season. The full collection will be available globally from February 26th online and in Daily Paper stores.
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