DAGGER Spring/Summer 2026 Campaign
by Adriano Batista
DAGGER is a Berlin-based brand, but its roots are elsewhere. Founder Luke Rainey grew up in a small town in Northern Ireland in the early 2000s. Money was tight, but skate culture was everything. That rough-edged, DIY spirit runs through everything he makes.
The brand started in 2020 after Rainey lost his job. He had €300 in government benefits and an idea. The name comes from a ceremonial blade used in pagan rituals. Endings, beginnings, transformation.
The Spring/Summer 2026 collection is called “DROP OUT.” It goes back to those teenage years. The boys, the music, the culture. A place as rough as it was beautiful. Rainey describes it as a love letter to that time.
The clothes carry that energy. They look like they have been through something. Scraped knees, cracked pavement, midnight missions. Streetwear meets subculture meets personal history.
DAGGER has found its way into the world. Stocked globally, including at Dover Street Market Paris. Recently showed during Berlin Fashion Week as part of INTERVENTION V. The brand operates at the intersection of all the things that shaped Rainey. Uncompromising. DIY. Emotionally driven.
The collection is out now. Meanwhile check out the campaign images below:
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