Champion Taps V of BTS as the Face of “True Champion”
by Adriano Batista
Champion has announced a global partnership with V of BTS, introducing the internationally acclaimed artist as the face of its new True Champion campaign. The campaign marks a new chapter for the American athletic and lifestyle brand, celebrating the people shaping culture through originality and enduring impact.
V’s influence extends beyond music into fashion and popular culture, connecting with millions of fans worldwide. “True Champion represents a new chapter for Champion and the values that continue to define our brand,” said Stefani Fleurant, EVP of Marketing, Sport & Lifestyle at Authentic. “V’s creative vision, global influence and genuine connection with his audience make him a natural partner for Champion.”
Joining V in the Fall/Winter 2026 campaign are Romeo Beckham, SOFI TUKKER, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims, and Jaalen Best. Together, the group spans sports, music, and culture, reflecting Champion’s global community and the evolving definition of what it means to be a champion.
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