Casablanca is taking a different approach for Spring/Summer 2026. Instead of a traditional campaign with models cast for the season, the brand gathered people who have been part of its world for years.

The images feature a group of musicians and creatives with connections to Casablanca. Each person selected their own pieces from the collection and styled them their own way. The idea was to let individual sensibility drive how the clothes appear.

The casting leans heavily on music. Every person involved has a background in that world and a genuine relationship with the brand. Together they represent different lifestyles and aesthetics, showing how Casablanca adapts to different identities rather than prescribing one look. The brand describes it as an intimate and grounded expression of the season. Clothes that are lived in rather than staged. Pieces that work across cultures and energies, carried by people who have grown with the label.

The cast includes: Skepta, Omah Lay, Olivier Zahm, Issa Lish, Ben Cobb, and Naj Harfouch, among others.

Check it out below:

The Spring/Summer 2026 collection is available now at casablancaparis.com, at the brand’s flagships in Los Angeles and Paris, and at select stores worldwide.