Casablanca Continues Its Journey Through Egypt for FW26
by Adriano Batista
Casablanca‘s Fall/Winter 2026 campaign shifts its focus from mythology to lived experience, shot on location in Cairo by photographer Theo Liu. The images unfold like a carnet de voyage, following a young traveller as she discovers the city’s contrasts and settles into its cultural landscape.
Building on his previous work with Casablanca in Japan, Liu brings a human-focused perspective shaped by documentary photography, prioritising spontaneity over polish. The campaign captures shared meals, fleeting encounters, and busy streets, mixing a vision of Egypt through the traveller’s eyes with a sense of immediacy and cinematic drama. Cairo’s ancient landmarks sit alongside modern everyday scenes, echoing the brand’s signature sense of escapism. The collection’s colour gradient sets, printed silk separates, full-length dresses, swimwear, sportswear, and jersey pieces bring contrast to each frame, emphasised by unexpected compositions and a large cast.
The Fall/Winter 2026 collection is available now at casablancaparis.com, the brand’s flagships in Los Angeles and Paris, and leading boutiques worldwide.
Check out the campaign images below:
Creative Director – Charaf Tajer
Photographer – Theo Liu
Image Director – Maya Chantout
Brand Art Director – Steve Grimes
Stylist – Akeem Smith
Hair Stylist & Make-up Artist – Agnieszka Hoscilo
Set Designer – Maria Saba
Casting – Simone Schofer
Executive Producer – Rowe Studio
Production – Maison Mehany
Models – Adhar Abiem, Rania Benchegra, Mohamed Hassan, Youssef Rocha, Youssef Sharaf, Lulu Wood
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