Carhartt WIP Spring/Summer 2026 Campaign
by Adriano Batista
Carhartt WIP’s Spring/Summer 2026 campaign is about emergence. It presents the shift from winter to spring not as a clean break, but as a moment of disorientation. The imagery, shot by photographer Hugo Campan, captures the feeling of facing new light, the pulse of a swelling guitar, and encounters that leave a hazy imprint.
The photographs have a strong textural quality. They play with light and shadow to reflect the seasonal transition. A sense of tactility runs through the work. This is felt in the weight of the clothes, the closeness of an embrace, and the trace of a body in motion.
Check it out below:
Agustina Spring/Summer 2026
dunhill Spring/Summer 2026 Campaign
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