Camperlab Launches Spring/Summer 2026 Campaign
by Adriano Batista
Camperlab has released its SS26 campaign, presenting the season from a raw, imperfect perspective. The visuals are intuitively hand-drawn.
The campaign narrative explores the tension between appearance and reality through three protagonists. Each wears trompe l’oeil denim suits and Tornado sneakers from the collection. Their intention is to balance corporate personas with everyday, unglamorous life in a gritty urban metropolis, a city filled with fluorescent Camperlab signs and the silent remnants of lost dreams.
The campaign unfolds through a mixed-media approach. Digitally directed by Mau Morgó and Cesar Rodrez of Olimpic.tv, frequent collaborators with Camperlab, the series merges Noha Manfredi’s hand-drawn characters with digital scenery. Illustration and environment blend together.
The characters each have their own texture. One wears the beige suit: a cat whisperer who never tries to draw attention yet always ends up the center of it. Another wears burgundy: competent but exhausted, disappearing for a cigarette between board meetings. The third wears gray: prone to condescension, a video game addict convinced of her own pleasantness despite causing trouble wherever she goes. Check it out below:
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