Burberry has launched its Valentine’s Day campaign. It features British model Jean Campbell and American artist Orfeo Tagiuri, who are a couple in real life and longtime friends of the brand.

The campaign is set in a London flower shop. The images capture small, spontaneous moments of intimacy between the two. The setting, with its iconic London architecture and vibrant colors, is meant to reinforce Burberry’s ongoing connection with the city and contemporary British identity.

The collection itself focuses on customizable gifts. It includes Burberry Check accessories like handbags and small leather goods, along with jewelry, fragrances, and knitwear.

A key feature is personalization. Scarves can be embroidered with initials and new symbols from the house. A selection of jumpers and knitwear also offers customization options, aiming to make each gift feel unique and personal.

Check it out below: