Burberry has released its Escape to the Countryside campaign, following a group of friends on a summer road trip out of the city. Moses Martin makes his fashion debut alongside Edie Campbell, Nora Attal, and Sang Woo Kim as the group winds through country roads and rolling hills, making impromptu stops in villages before arriving at Deene Park, a classic English country house in Northamptonshire.

A road trip is quintessentially British: getting in the car, heading out into the countryside, and seeing where the day takes you,” said Chief Creative Officer Daniel Lee. “This idea of exploration has always been part of Burberry’s identity. Listening to music on a long journey becomes part of the memories created along the way.”

The Fall 2026 collection reinterprets Burberry’s codes against this backdrop. The campaign draws from Burberry’s outdoor roots and the brand’s historical archives, capturing the essence of an English summer adventure.

Check it out below: