Burberry has released its High Summer 2026 campaign, capturing beach life and celebrating Britain’s outdoor pool culture. British actors Simone Ashley and Tom Blyth star in the campaign alongside models Alva Claire, Babacar N’Doye and Sacha Quenby, joined by a cast of synchronized swimmers and divers.

Daniel Lee, Burberry’s creative director, said: “An outdoor pool evokes a particular kind of nostalgia for Britons. As soon as the sun comes out, we try to make the most of the good weather. We wanted to bring to life a summer day spent in the water with friends.

For men, collared shirts and shorts reinterpret the Burberry Check through textured materials and refined embroidery. The coordinated set is in lightweight cotton poplin with a honeysuckle pink seahorse motif. The classic polo shirt in cotton piqué comes in a palette from neutrals to bright hues. The Burberry Check appears on button plackets and collar finishes of soft cotton jersey T-shirts.

Check it out below:

Creative Direction: Daniel Lee
Art Direction: Lane & Associates
Direction: Francis Plummer
Photography: Ryan McGinley