Billionaire Boys Club and ICECREAM Drop the Football Pack 2026
by Adriano Batista
Billionaire Boys Club and ICECREAM have released the Football Pack 2026, a capsule collection timed to the summer of football. The pack combines sportswear heritage with the streetwear language both brands have built over the years, designed for match days and everyday wear alike.
At the centre is the BBC EU Football Tee, exclusive to Europe in a bold blue colourway. It pairs clean graphics with BBC’s unmistakable identity. ICECREAM follows with the Running Dog Football Shirts in red and blue, reinterpreting traditional football jerseys through a street culture lens. The IC Running Dog Panelled Track Set rounds out the pack, combining comfort, movement, and retro sports influences into a versatile tracksuit.
Check it out below:
Whether worn on the terraces or through the summer, the Football Pack 2026 connects football and culture from a distinctly BBC and ICECREAM perspective. The pack is available exclusively at bbcicecream.eu.
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