Beyond Retro has launched a new campaign and capsule collection called “Grit & Glam.” It is pitched as a style for getting through winter, one that rejects polished resolutions in favor of a louder, more chaotic attitude.

The collection draws heavily from early 2000s, or Y2K, “trash-glam” aesthetics. It mixes the nostalgic feel of brands like Juicy Couture with functional vintage pieces. The items include faux fur coats, denim, durable sportswear, and workwear, all chosen for warmth and longevity as much as for their look.

The idea is to celebrate contrast. It pairs grit with gloss, and function with fantasy. The styling is meant to feel intentional yet slightly chaotic, embracing a sense of excess and personality. The brand describes it as dressing for grey mornings and late nights without having to tone yourself down.

Check it out below:

 

The Grit & Glam collection is available now in all Beyond Retro stores and online.