Something about paradise always sounds a bit suspicious in 2026. Too polished, too promised. So when BERSHKA teams up with ARIES and calls the result Eδέμ, you already know this is not about soft-focus utopia. It is about the mess underneath.
The London label founded by Sofia Prantera has built its reputation on twisting references until they feel slightly off. Classical art gets dragged into street culture, preppy codes are roughed up, and nothing stays too clean for long. That same energy runs through this capsule, but here it feels more introspective, like Aries is turning the camera inward instead of just remixing the outside world.
Eδέμ plays with the idea of a personal paradise, the kind you build for yourself online and in your head. There are apples, snakes, symbols that should feel obvious but instead come across as a bit ironic, almost like props in a performance about identity. It is less biblical, more post-internet. Less salvation, more self-construction.
Visually, the project leans into that tension. Ed Templeton shoots the campaign in Huntington Beach with his signature rawness. Nothing feels staged in a traditional fashion sense. The images land somewhere between documentary and daydream, capturing that in-between state where youth culture usually lives. You can almost feel the sun, the boredom, the weird freedom of it all.
Styling comes courtesy of Heidi Bivens, whose work has basically rewritten the visual language of a generation (Euphoria). Here, she keeps things slightly unhinged in the best way. Preppy stripes clash with grunge textures, soft knits sit next to louder graphics, and everything feels like it was thrown together instinctively but somehow still makes sense.
For the menswear offering, it is all about contrast. Jacquard denim sets feel elevated but not precious. Fleece co ords come printed with hypnotic mandala patterns that look like they have been pulled from a half remembered dream. There are striped pieces that flirt with classic collegiate style, then immediately undercut it with offbeat graphics and unexpected detailing. Even the color palette refuses to settle, jumping from muted ecru and olive to sharper hits of red, pink, and lilac.
What makes it click is that nothing feels overly explained. The references are there if you want to chase them, from Renaissance engravings to bandana culture, but you do not need a breakdown to wear it. It is instinctive. Slightly chaotic. Very now.
Eδέμ is not offering answers, and that is kind of the point. It mirrors a generation that is constantly reshaping itself, chasing meaning but also side eyeing the whole idea of finding it. Paradise, in this case, is not a destination. It is a loop.
ARIES X BERSHKA is now available at www.bershka.com
