Bershka Launches “Curated by” with Artist Jun Ioneda
by Fucking Young!
Bershka has teamed up with Jun Ioneda for the latest instalment of Curated by, the project that invites artists to bring their creative vision to the brand’s products. The initiative explores new ways for art, fashion, and contemporary culture to connect, reaffirming Bershka’s commitment to emerging talent.
Ioneda is a Brazilian graphic artist based in Barcelona. His work combines references from science fiction, fantasy, and queer culture with Japanese influences. Using vivid colours and expressive compositions, he creates fantastical characters and landscapes that move between the playful and the introspective, between euphoria and calm. The collaboration consists of garments and accessories that incorporate his visual style, including short-sleeved T-shirts in various colours, a green shirt, a long-sleeved piece, and a tote bag. The designs feature graphic motifs and recognisable characters from his universe, bringing an artistic twist to everyday basics.
Ioneda’s practice spans digital illustration, painting, and mixed media projects including photography. Alongside his own studio work, he teaches illustration. With Curated by, Bershka continues to create spaces for discovering and supporting new creative voices, bringing their work closer to a global community. The Bershka and Jun Ioneda collaboration is available now at bershka.com and in select stores.
Check it out below:
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