Bershka and Ed Hardy Team Up on a Y2K Capsule
by Adriano Batista
Bershka has released a new capsule collection with Ed Hardy, the brand that turned tattoo art into one of the most recognisable visual codes of the 2000s. The collaboration arrives as Ed Hardy finds a new generation of followers and Y2K style continues its resurgence.
At the centre of the collection is the artwork of tattoo pioneer Don Ed Hardy. The dragons, tigers, skulls, hearts, and script lettering that once dominated pop culture are back, reworked with a sharper edge for today’s streetwear landscape. The capsule leans into individuality and nostalgia, pulling from the era without treating it like a costume.
Womenswear includes fitted tops, T-shirts, halter dresses, bikinis, mini shorts, cargo pants, and accessories like bags and caps. Distressed finishes, neutral tones, and aged denim reinforce the 2000s-inspired look. Menswear focuses on graphic T-shirts and relaxed denim with washed finishes, carrying the original Ed Hardy spirit through a contemporary lens. Across both, the prints do the talking: dragons, roses, tigers, and the signature lettering that defined a moment.
Check it out below:
The Bershka x Ed Hardy collection is available now in selected stores and at bershka.com.
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