Balenciaga Launches Radar and Triple S.2 Campaign
by Adriano Batista
Balenciaga has launched a campaign featuring the Radar and Triple S.2 sneakers, created by Creative Director Pierpaolo Piccioli. The campaign stars actress Yao Chen, soccer player Hugo Ekitike and singer Katy Perry.
The Radar is described as extra-versatile, slender and featuring 360-degree lacing. The Triple S.2 is a hybrid-design, next generation sneaker. Both are designed to effect athletic gear by combining archetypal elements.
The campaign highlights repetitive aspects of sustained consistency, echoing the process of design and physical evolution. The journey of the three talents’ personal wellness habits is framed as the power gained through the ritual of discipline.
Check it out below:
Coinciding with the campaign launch, a series of exclusive playlists has been released, featuring the music that soundtracks the talents’ workout routines. These can be streamed on Balenciaga’s official music social channels.
The Radar and Triple S.2 sneakers are available in select stores and on balenciaga.com now.
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