Iranian-French brand ZGeneration, founded by Mohammad Amin, made its off-schedule Paris debut, combining sustainability with social activism. Amin is known for fostering safe spaces for the queer community in Iran. With ZGeneration, he extends this mission through upcycled pieces that are gender inclusive and neutral.

Collection 0 was crafted entirely from second-hand items sourced in Paris, including garments, curtains, and placemats, with added bioplastic and 3D-printed components. Each piece undergoes careful deconstruction, cleaning, and reassembly in Parisian workshops (turning a football t-shirt into embroidered lace or completely reworking a wool outfit), demonstrating meticulous craftsmanship and sustainable innovation.

Styled by Helvetico, the show combined futuristic and natural elements, while backstage photographer Jonathan Boucher captured the creative process and communal energy behind the collection.

Check it out below: