Ann Demeulemeester has opened a new boutique in Paris, set within the Jardin du Palais Royal. It marks the brand’s second retail opening of 2026, following the Milan boutique at Via Monte Napoleone 22 earlier this year, and reinforces its commitment to a lasting presence in the world’s key fashion capitals.

The opening is part of a long-term retail strategy focused on building a selected network of monobrand flagships. Conceived as expressions of the Ann Demeulemeester universe, these boutiques aim to strengthen the brand’s value and foster a direct relationship with clients through architecture, materiality, and atmosphere. Following Milan and Paris, and building on the historic flagship in Antwerp, the brand will continue its expansion through 2027 with a new flagship in London and partnerships in China, Japan, and North America, including a shop-in-shop at Shanghai Plaza 66 and a flagship in Tokyo.

The Paris boutique spans 150 square metres and presents the complete Ann Demeulemeester universe, including women’s and men’s ready-to-wear, footwear, accessories, and the Tableware Collection designed for Serax. The interiors balance monumentality and intimacy through tactile materials, bespoke furnishings, and carefully orchestrated lighting, with every element conceived to enhance the dialogue between the collections and the space.

Check it out below:

 

To celebrate the opening, Ann Demeulemeester is presenting a limited-edition shirt created specifically for the new boutique, available exclusively at the Jardin du Palais Royal location.