Ann Demeulemeester First Brand Campaign
by Adriano Batista
Ann Demeulemeester unveils its first campaign conceived under the creative direction of Stefano Gallici, marking a new chapter in the house’s ongoing evolution.
This campaign represents the first step into a defined campaign language: the beginning of a new visual chapter for a brand historically estranged from advertising.
The release of the imagery coincides with the opening of the new Ann Demeulemeester boutique in Milan, reinforcing a moment of expansion and renewed visibility for the house. Together, the campaign and the store signal a transition from introspective cult status to a more articulated presence, while preserving the integrity of its identity.
Photographed by Nikolai von Bismarck and styled by Elodie David, the campaign was shot at Villa Manin in Friuli Venezia Giulia, a monumental 18th-century estate located near Gallici’s hometown. The choice of location signals a return to origin, memory and landscape, set against the architectural rigor and historical weight of one of Northern Italy’s most imposing villas.
Check it out below:
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