ANDAM Opens Its 2026 Awards with Alexandre Mattiussi as Mentor
by Adriano Batista
The ANDAM Fashion Awards have opened their 2026 competition. The total prize fund this year is 700,000 euros. The competition is a major platform for emerging designers, aimed at supporting new labels and reinforcing Paris as a fashion capital.
Two new sponsors have joined for 2026: the communications agency Karla Otto and the online retailer Zalando. They join a long list of returning sponsors from across the industry, including Chanel, Hermès, LVMH, and Instagram.
Alexandre Mattiussi
The founder of AMI Paris, Alexandre Mattiussi, will serve as the President of the Jury. He will also act as the mentor for the winner of the top award. Mattiussi himself won the ANDAM Grand Prize in 2013.
This year, five prizes will be awarded. The main ANDAM Grand Prize comes with 300,000 euros. A Special Prize of 100,000 euros will also be given to one of the Grand Prize finalists. Mattiussi will provide a year of mentorship to both of these winners. The Pierre Bergé Prize, with 100,000 euros, is for a French fashion company. The winner will be mentored by Frédéric Maus, CEO of WSN. The Fashion Accessories Prize, also 100,000 euros, will be mentored by Pelagia Kolotouros, the Creative Director of Lacoste. Finally, the Fashion Innovation Prize of 100,000 euros is for a startup with a technological solution for the fashion industry’s ecological shift. The winner will be mentored by Yann Gozlan of Creative Valley.
Applications are open online until March 31st. The finalists will be announced at the end of May, and the winners will be named at a ceremony on July 1st.
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