Amiri Spring/Summer 2026 Campaign
by Adriano Batista
Amiri has unveiled its Spring/Summer 2026 campaign, titled Chateau Amiri, California. It is an imagined hotel, a fictional meeting place where different lives and stories intersect. The concept builds on the brand’s cinematic campaign history, paying homage to the iconic locales that shaped Hollywood’s modern mythology.
The setting evokes a hazy nostalgia for 1970s Los Angeles. Within the imagined hotel, characters cross paths in unfamiliar bedrooms, crowded lobbies, and sun dappled pools. The campaign unfolds like scenes from an undiscovered movie, offering glimpses of identities and narratives.
The cast is led by Michael Imperioli, Danny Ramirez, and Malcolm McRae, alongside models Jordan Daniels and Heather Diamond Strongarm. Each plays a heightened version of themselves, a truth within the fiction. They embody different roles: the aspiring actor in sharp tailoring, the producer in a silk robe, the Hollywood idol in an embellished tuxedo, new icons in slender evening gowns.
These figures reflect the contrasts at the heart of the Amiri collection. The languid meets the dressed up, the relaxed sits alongside the refined. The campaign was photographed by Hart Leshkina and directed for film by Bon Duke.
Check out the campaign images below:
CAMPILLO Fall/Winter 2026
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