AMIRI Says It’s Always Summer in California
by Adriano Batista
AMIRI has released its High-Summer 2026 collection, and the title says it all: “It’s Always Summer in California.” The brand takes its characters to Palm Springs, a place known for year-round sunshine. Palm Springs has always been a glamorous escape from Hollywood, a retreat shaped by the people who visit it.
This is another version of the Hollywood vision that always inspires AMIRI. For high summer, the perspectives shift. The collection celebrates timeless American sportswear pieces, elevated through fit, cut, and fabrication. Palm Springs gives the collection a subtle, sun-bleached color palette of desert-rooted neutrals. Retro inspirations come from nostalgic nods to leisure: golf, tennis, poolside chic. All of it is framed through AMIRI’s iconic Sunset sunglasses, a sleek aviator style detailed with gold.
Check out the campaign images below:
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