Ami Paris Unveils the Sweetheart Capsule Collection
by Adriano Batista
Ami Paris has introduced Sweetheart, an exclusive capsule collection dedicated to the universal language of love. The collection embraces the beauty of everyday connections through a wardrobe designed to be shared, reflecting the brand’s vision of love as something genuine and effortless.
Sweetheart explores the many forms affection can take, focusing on the quiet moments that bring people closer: the gestures, memories, and emotions that often say more than words. The campaign features House Ambassador Zhou Yiran, captured through a minimalist visual language that centres on intimate interactions and a natural vision of connection expressed through presence and attention.
Check it out below:
The capsule brings together fourteen pieces spanning ready-to-wear and accessories. Designed around versatility and ease, the collection includes unisex silhouettes such as shirts, a shirt dress, a polo, tailored trousers, and shorts, alongside knitwear and T-shirts for men and women. A selection of accessories completes the offering. A palette of white, burgundy accents, and gold details reinforces the collection’s understated elegance. Crafted predominantly in cotton, with selected knitwear in a cotton-wool blend and jewellery in brass, the capsule combines comfort with refined construction.
The Sweetheart capsule collection is available worldwide through Ami Paris stores and amiparis.com.
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