Ami Paris Spring/Summer 2026 Campaign
by Adriano Batista
For its Spring/Summer 2026 campaign, Ami Paris returns to its source. The imagery is shot by Anthony Seklaoui at the Place des Victoires in Paris. This location holds dual significance: it was the site of the season’s runway show and is home to the brand’s headquarters. The campaign draws directly from this setting to frame its vision of city life.
The aesthetic is one of realism. The goal is to capture the authentic pulse of the everyday, avoiding a staged feeling. This approach extends to the casting, which mixes professional models with individuals found on the street. The photographic technique supports the mood. Intentional motion blur suggests the city’s constant rhythm, while the warm light of late afternoon gives the scenes a soft, cinematic touch.
The clothes, designed by founder Alexandre Mattiussi, reflect this balance. The collection introduces a new color story, led by a soft sage green used in suiting and outerwear, and a pastel yellow that lightens layered looks. The silhouettes move between tailored and casual. You see double-breasted blazers alongside technical windbreakers and utilitarian jackets. These are paired with relaxed staples: argyle knits, wide-leg denim, and shorts in neutral tones.
Check it out below:
a.v. vattev Fall/Winter 2026
Carter Young Fall/Winter 2026
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