Ami Paris Finds Its Heart at Place des Victoires
by Anna Barr
Ami Paris continues to strengthen their roots in the French capital with the opening of a new flagship at Place des Victoires. The move follows last year’s expansion with the opening of its Rue de Turenne boutique in Le Marais; however, we could have seen some hints in their Spring/Summer 2026 collection during Paris Fashion Week staged in the iconic Place des Victoires itself, further cementing the location as a focal point of Alexandre Mattiussi’s universe.
Spanning 184 square meters, the new store showcases a design concept that balances raw architectural elements with a warm, residential atmosphere. Concrete walls and exposed mechanical ceilings emphasize the building’s modern character, while light oak floors, custom dark oak furniture, and generous lounge seating soften the space and create the feeling of a Parisian apartment. A glass-roofed lounge draws natural light through the open-plan layout, including ochre-yellow curtains, Mallet-Stevens chairs, and an emerald-green marble service counter for a distinctly vintage chic character. Reflecting Mattiussi’s personal passions, the boutique also features vintage design pieces, paintings, and sculptures curated by the creative director.
A 143-square-metre showroom on the upper level extends the experience, serving as a flexible gathering space for presentations, private events, and dinners while connecting the boutique to Ami’s headquarters across the square. Opening with a preview of the Fall/Winter 2026 collection and an exclusive commemorative T-shirt, the new destination offers a complete immersion into the Ami Paris lifestyle, bringing together fashion, design, culture, and community under one roof.
Check it out below:
AMI PARIS PLACE DES VICTOIRES STORE – 4, Place des Victoires, 75002 PARIS
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