AllSaints Launches Its First Collection Under Creative Director Aaron Esh
by Adriano Batista
For Fall/Winter 2026, AllSaints has introduced its first collection under the creative direction of Aaron Esh, marking a new chapter built on the brand’s existing foundation rather than a break from it. Founded in 1994 in Spitalfields, the brand has long occupied a particular place in British fashion, built on leather, music, and a recognisable London sensibility. Under Esh, that identity is being reasserted with confidence.
The wardrobe has been reconsidered garment by garment, with Esh working alongside stylist Katy England. Silhouettes, proportions, trims, linings, and finishes have all been reworked, starting with the cut of a simple white T-shirt and extending through denim and the brand’s leather jackets. Leather remains the central pillar, but it appears in new colours, finishes, weights, and proportions, from sharply cropped silhouettes to jewel-toned suedes. “I’m less interested in defining an AllSaints customer by age or demographic,” said Esh. “I’m interested in character. Ultimately, I want people to see someone walking down the street and say ‘they’re very AllSaints.’ That’s what real fashion is, creating an identity. No branding on them, but very AllSaints.”
The first campaign, photographed by Alasdair McLellan and art directed by Jamie Reid, features 17 portraits. Kiki Willems and Lux Gillespie appear alongside a street-cast group of Londoners, including artists, students, a carpenter, a chef, a skateboarder, and a publisher. The portraits are direct and intimate, capturing an idea of Britishness that avoids cliché and feels defined by attitude rather than passport. “London is about attitude, how people wear clothes in unpretentious ways,” Esh added. “You can mix high and low. Reworking the branding was never about making it new. It was about taking the best parts of what it was and packaging that up in a new way.”
Check it out below:
The Fall/Winter 2026 collection is available from today, 1 September, at AllSaints.com and selected stores worldwide.
Valentino Unveils the Interferenze FW26 Campaign
The Overview Effect at Berlin Art Week: Anna Carnick and Johannes Schön on Designing Connection
Celine and Reebok have come together around a shared idea: the tension between heritage and forward motion.
Patta has unveiled its Fall/Winter 2026 collection, built around a darker palette of off-black, faded greys, deep navy, and rich browns.
Acne Paper Palais Royal has opened Rodeo, an exhibition of seventy-seven vintage photographs by Bruce of Los Angeles, curated by Vince Aletti and drawn from his private collection.
For FW26, KARL LAGERFELD brings Paris, Kit and the newly introduced NOT-KARL into a retro TV fever dream.
Martin Marcelo Santana photographed by Xinjie Jiang and styled by Quirin David, in exclusive for Fucking Young! Online.
Tommy Hilfiger has launched its Fall 2026 campaign, Only in New York, starring brand ambassador Travis Kelce at The Plaza Hotel.
Paul Smith and Barbour have reunited for a third collaboration, this time drawing from the tradition of the Scottish Highland Games.
Moncler has revealed the story of its relationship with New York through New York in Moncler, a city-wide public exhibition running from 9 to 13 September.
There’s a particular kind of momentum that happens when someone finds their place in a scene, and DJ ENGALANAN has been moving with that energy for a few years now.
Willy Chavarria has unveiled AUTOEROTICA, the Fall/Winter 2026 campaign, a celebration of desire and the freedom to exist on your own terms.
Camper has unveiled Floratopia, its Fall/Winter 2026 campaign, a universe where botanical study meets imagination.
Lacoste has introduced the Slam Break, a new silhouette that captures the energy of the court while moving easily into the street.
Walter Van Beirendonck and Eastpak have expanded their long-running collaboration for Fall 2026, building on the legacy of the Monster backpack first introduced in 2004.
Held at the Fondation Louis Vuitton on September 4, with Wisdom and Derek taking over as the opening hosts, the 2026 edition placed craft and savoir-faire firmly within the conversation around the future of fashion.
HOMME PLISSÉ ISSEY MIYAKE will present the second edition of Open Studio in London, in collaboration with Tate, introducing a capsule collection inspired by Henri Matisse’s The Snail.
EDWIN’s Fall/Winter 2026 collection is built around the idea that character comes through material, proportion, and wear.
COMME des GARÇONS Homme Plus has reinterpreted the Air Jordan 11 for FW26, sharpening the iconic basketball silhouette through the house’s approach to form and reduction.
LOEWE has welcomed Spike Fearn as its new brand ambassador, joining the house under the creative direction of Jack McCollough and Lazaro Hernandez.
In this conversation, Spanish producer and artist Chico Blanco (the musical alias of Pablo) shares the lowdown on a summer of recovery, spontaneous trips, and fresh energy.
Built for Fall and Winter, the collection introduces new outerwear, cold-weather accessories, and transitional pieces for layering.
No Problemo, the cult sub-label of Aries, has unveiled its Fall/Winter 2026 collection, shaped by curiosity and the belief that nothing is too strange to explore.
Bottega Veneta presents its Winter 2026 campaign through eight photographers and the vision of Louise Trotter.
Dare, Nicolas, Bence, Nemanja, Marlon, Serghei, and Pepe, photographed by Mário Rui Silva and styled by Matíos & Cesar Campusano, in an exclusive for Fucking Young! Online.
For the ninth consecutive year, Armani beauty returns to the Venice International Film Festival as its Official Beauty Sponsor, bringing together a global cast of ambassadors from film, fashion, music and sport.
To mark three decades of Acne Studios, the brand has released a new campaign shot by Nan Goldin.
The architecture, craft, and art create a Mallorcan interpretation of the LOEWE world.
The collection revives the streetwear codes of the 90s and early 2000s, with oversized silhouettes, denim, logomania, and sportswear-inspired pieces.
Christian Louboutin has released its first full men’s collection since the arrival of Jaden Smith as Creative Director, expanding on the limited Avant-Première capsule from January.
The Trapman line returns with Molten Trapman, a rubber-soled boot finished with… »
Ami Paris has released its Fall/Winter 2026 campaign, celebrating the personalities who have inspired Alexandre Mattiussi.
Developed around Stone Island’s enduring concept of LAB + LIFE, the FW26-27 collection is presented through a series of portraits where product innovation and individual expression exist in dialogue.
