Alan Crocetti’s New Cruise Campaign
by Adriano Batista
The campaign for Alan Crocetti‘s new Cruise collection isn’t about showing jewelry. It’s about showing where jewelry lives. The setting is club culture, a world where identity shifts and style communicates without a single word.
The artist Deni Horvatić shoots the campaign using a scanning technique. This method removes the traditional distance between the viewer and the subject. The effect is direct and immersive, making you feel you are standing exactly where the camera was.
This feeling of no distance is the point. The campaign presents a world where jewelry doesn’t sit on top of the body, but feels fused with it. It’s about closeness and a blurred line between accessory and self.
Designer Alan Crocetti says it simply: “Jewellery is part of our individuality… it becomes us.” The pieces are made to feel like they belong, as if they’ve always been there.
The collection reflects this. It offers both minimal layers that act like a second skin and pieces that grab the light. It moves between soft and hard, mirroring the pulse of a night out, both its freeing energy and its quiet end.
Check it out below:
3.PARADIS Fall/Winter 2026
Kenzo Fall/Winter 2026
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