Aesop Introduces the Parsley Seed Purifying Cleanse Protocol
by Adriano Batista
Aesop has introduced the Parsley Seed Purifying Cleanse Protocol, a three-step ritual designed for those living in urban environments and facing the friction of city life. Built around the brand’s Parsley Seed Skin Care range, the protocol offers a prolonged moment of sensory escape while purifying and preparing the skin for repair. It gently removes stubborn impurities, product residue, sunscreen, and waterproof makeup.
“There’s a tendency to underestimate the benefits of thorough cleansing,” says Lisa Reynolds, Global Training and Treatment Development Specialist at Aesop. When addressing congestion or seasonal dullness, a deep cleanse that removes excess oil and dirt should be the first step. Clean skin is more receptive, allowing treatments to work better on the surface and deliver maximum effectiveness.
The protocol begins by combining Parsley Seed Facial Cleansing Oil with Parsley Seed Facial Cleanser to achieve a double-cleansing effect. Enriched with Beta-Carotene, the oil helps remove product residue and neutralise impurities while lightly nourishing the skin. The cleanser, a purifying gel, provides gentle exfoliation with Lactic Acid, softening the skin and preventing dryness. Once a week, Parsley Seed Cleansing Masque completes the ritual, using mineral clays including kaolin and bentonite to absorb excess oil and mattify the skin.
The three steps are straightforward. Massage the cleansing oil onto dry skin in circular motions, covering the entire face and paying attention to the hairline and around the nose. Rinse with water or a warm washcloth, then follow with the facial cleanser, rubbing the gel between wet hands until it forms a creamy lather before applying to the face and neck. Once a week, apply an even layer of the cleansing mask and leave it on for fifteen minutes until dry, then dampen and peel it off gently.
The Parsley Seed range has been addressing the effects of urban life for some 25 years, based on Parsley Seed Oil and its antioxidant properties. Toners, serums, and moisturisers help balance and strengthen the skin against environmental aggressors and oxidative stress. As cities continue to expand, reinforcing the skin’s natural defences becomes increasingly important. The Parsley Seed Purifying Cleanse Protocol is available now.
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