Lacoste has a new ambassador for its eyewear. The brand has named actor Adrien Brody as its global representative.

This is not their first collaboration. Fourteen years ago, Brody starred in Lacoste’s “Unconventional Chic” campaign. He has attended the brand’s shows regularly since then. This new role continues a long-standing relationship.

Brody is a two-time Academy Award winner. He won his first Oscar for The Pianist in 2002, and his second in 2024 for The Brutalist. In a statement, Brody said it was an honor to join the Lacoste family, citing the brand’s style and authenticity.

The eyewear he will represent blends contemporary design with classic Lacoste details. The frames are geometric and lightweight, with a bio-injected front for comfort. The temples are acetate, reinforced with a metal core. The iconic crocodile logo appears in metal, and the hinge is engineered for strength. Lacoste describes the design as balancing sophistication with its distinctive branding.