A.P.C. Names Ludivine Poiblanc as New Artistic Director
by Adriano Batista
A.P.C. has announced the appointment of Ludivine Poiblanc as Artistic Director. She will present her debut collection at the Milan showroom on May 20th and in Paris at Rue Madame on June 15th.
Poiblanc has contributed to major publications and advised fashion houses on product and visual identity. She now brings that same approach to A.P.C., shaping the brand’s image and visual universe with the eye of someone who has spent a career finding the right detail in the right frame.
Jean Touitou, Founder of A.P.C., said that not only has Poiblanc shown her genuine talent as a stylist through her career, but her personality, personal style, and wit make him confident that she will embody the brand he founded in 1987. He added that she will write a new chapter to A.P.C.’s adventure that is respectful of the past and imaginative for the future.
Poiblanc said that joining A.P.C. as Artistic Director and continuing Judith and Jean Touitou’s legacy is a unique opportunity. She said she has always been drawn to the brand’s radical simplicity, an archetypal wardrobe shaped by a quiet sense of dissidence and a distinctly French attitude.
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