_J.L-A.L_ and PUMA Reunite with the CELL Geo
by Adriano Batista
PUMA and _J.L-A.L_ have reunited to introduce a renewed vision of the CELL Geo sneaker, continuing their design-led partnership. The collaboration reinterprets the shoe’s technical DNA through _J.L-A.L_’s lens, with an accompanying capsule of apparel and accessories.
At the centre, the CELL Geo evolves through a sculptural new construction. Referencing the work of Buckminster Fuller, a full TPU cage covers the breathable mesh upper in an interpretive discoid web inspired by geodesic domes, contrasting against the sharp geometry of the laceless silhouette’s cloven heel. Subtle _J.L-A.L_branding appears on the tongue and heel. The apparel translates the same technical sensibility into everyday wear, including a black collared mesh jacket, matching pants, and knit pieces with articulated patterning and contoured cutlines. A bucket bag inspired by the shoe’s construction and a ribbed beanie complete the collection.
The campaign portrays the CELL Geo within an architecture studio, underscoring the collaboration’s reference to utopian design philosophy. Check it out below:
The PUMA x _J.L-A.L_ collection is available from 12 September at PUMA.com, PUMA flagship stores, and selected stockists.
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