Balenciaga Football Series
by Adriano Batista
Balenciaga has launched a new series focused on American football. The collection includes ready-to-wear pieces and accessories that reinterpret the sport’s distinct visual language.
The creative direction uses amplified silhouettes and exaggerated proportions. Padded constructions and performance-driven graphics mark the brand’s first direct reference to American football. This continues Balenciaga’s history of drawing from athletic aesthetics.
The pieces recontextualize classic sportswear. There are shiny V-neck jerseys, varsity hoodies in sheep leather or fleece, and techno poplin tracksuits. Caps and jerseys feature fictional team patches and an embroidered Balenciaga Lion Crest, adding a layer of crafted narrative. The brand’s existing logos, like the 3B sports icon, are reconfigured to resemble elements found on actual game uniforms.
The Football Series is available now in select Balenciaga stores and online.
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