This winter, BOSS and Steiff have created a collaborative capsule collection. It brings together the tailored style of BOSS with the recognizable charm of Steiff’s teddy bears, identified by the signature button on the ear.

The color palette is warm, focusing on cream and brown. There are coats, hoodies, and hats with a teddy-bear texture, alongside soft shirts and sweatshirts. Classic BOSS items like the Ariell bag and Gary sneakers are reimagined with plush finishes.

The collaboration also introduces three new versions of the Steiff teddy bear. There is a cream bear, a limited-edition brown mohair bear, and an exclusive black mohair bear for HUGO BOSS XP members. The collection also includes small bear-shaped charms.

The collection is part of the BOSS holiday campaign, which features TikToker Khaby Lame and model Amelia Gray.

An extensive social media campaign will bring the teddy bears to life through AI-created content on platforms like Meta and Snapchat. There will also be physical installations in select BOSS stores to showcase the collection.

Check it out below:

 

The BOSS x Steiff capsule will be available online and in select BOSS Stores worldwide.