3.PARADIS has unveiled its Spring/Summer 2026 campaign in collaboration with French artist Jean-Charles de Castelbajac. He already walked for the brand in June 2025, but this time he embodies more than just a face.
The film was directed by Baptiste Maureau and shot at the Bourdelle Museum in Paris’s 15th arrondissement. It serves as a metaphor for the power of creativity. In an uncertain world marked by conflict, the work brings hope. That hope is about building a better world for the present and for future generations.
Jean-Charles de Castelbajac appears as a messenger of peace, making creativity into an act of resistance. Every creation begins in the mind before it takes shape. Peace works the same way. To conceive it is already to begin building it.
The dove has been 3.PARADIS’s emblem since the brand started. But beyond being a simple motif, it stands as a universal symbol of hope. By drawing it by hand in this campaign, Jean-Charles de Castelbajac gives form to a poetic manifesto of peace and freedom, values that the brand says are cherished by us all.
Emeric Tchatchoua, creative director and founder of 3.PARADIS, says that creativity as a form of resistance allows us to imagine a better world. A fairer world. A world at peace. He believes we must never stop speaking about peace or believing in it. Like any work, peace must first be conceived before it is created. And by continually imagining it, we eventually bring it into being.
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