On January 19th, 2013 Yohji Yamamoto and adidas celebrate ten years of Y-3 with the introduction of Y-3’s first men’s fragrance Black Label during Men’s Fashion Week in Paris.
“Ten years ago, together with adidas, we created something that did not exist before, and we completely projected the future,” says Mr. Yamamoto. “My desire was and is to make sportswear elegant and chic. adidas has always been a very personal inspiration to me, and it continues to enrich my creative life.”
The fragrance opens with a masculine sparkling accord of cardamom and elemi associated with a modern touch of Tagete. The heart reveals an elegant mix of Virginian Cedar Wood and Lavandin supported by the sensual warmth of black pepper. The wake releases the captivating power of Patchouli, Vetiver and Tonka Bean which gives the fragrance its unique character.
“Making perfume is a huge difference from designing clothes. It involves so many people and advices. But in the end both have to seduce the senses.” Yohji Yamamoto, Y-3 Creative Director
Black Label will come in a 75ml bottle retailing for approximately EUR 95 / USD 95 / GBP 75 / JPY 10.000, and will debut in February this year. The fragrance will be available in Y-3 flagship stores and online Y-3 online store.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.