After a seven year wait, the London Olympics begin this evening with an opening ceremony kicking off at 20:12. Fashion has got in on the summer of sport with Stella McCartney, Emporio Armani and Prada showing patriotism and designing kits for their home teams; Nike dressing American, German and Chinese sportsmen in their drag-reducing latest, inspired by golf-ball dimples and using materials derived from recycled bottles, and Ermanno Scervino clothing Azerbaijan's athletes. Dazed Digital kits up, presenting an exclusive 2012-themed story photographed by Rowan Corr and styled by Harry Lambert.
Photography and Film Rowan Corr
Styling Harry Lambert
Hair Kaz using Bumble and Bumble
Make-Up Nami Yoshida using MAC cosmetics
Models Amalia at Storm, Ben and Sam at Select
Photographic Assistant Sean Wild
Film Edit Max Parsons
Special Thanks To Snoozzz Olympic Park budget accommodation and Parking for the Games for use of their location
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