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This season, senhor PRUDÊNCIO collaborated with Toby Grimditch and Thomas Giddings to create the lookbook and film, perfectly reflecting the FW15 collection in all its duality.

Headed by award winning designer, João Filipe, senhor PRUDÊNCIO set out to create a modern label, deeply rooted in traditional craftsmanship that reflects Filipe’s love of time forgotten, traditional techniques passed on by his grandfather, senhor PRUDÊNCIO.