For Spring/Summer 2013, beliefs, rumors and mysterious UFO stories are as major parts of the collection of Q Design and Play. A story of UFOs abducted farmer’s cows and human to do experiment on. The clothes themselves were farm people clothing inspired. High waisted pants and dungarees farm people wear in suburban farms were adjusted to be more practical and wearable in daily life by cutting down a size of clothing details to make it less farmy, yet still appealing for urbannite. The clothes also carried comic-style graphics to make people feel the alien and UFOs kind of vibe like we’ve seen in a novel “But I Can’t” by Corban Wilkins who is the winner of 2012 Observer/Jonathan Cape/Comica graphic short story competition or in the classic 70’s Marvel cartoons using techniques for cartoons’ illustrations that has very unique way of hand drawn and inked image to make the graphic more exciting and mysterious.
The Invasion Begins uses materials such as denim, tartan fabric, and cotton. Adding gimmicks to the clothes by using fur and cow leather for accessories like rings, eyeglass necklace, chain necklace, shoulder bag and shoes to provide the suburban feeling and yet at the same time it’s an up to date accessory.
Cover story captured by Matt Irwin and art directed by Nicola Formichetti with actor and singer Olly Alexander, an openly gay singer who doesn’t use ambiguity in his lyrics to make him pass for straight, in order to entice a legion of screaming girls. FY! also analyse various points of view of what an outsider is through editorials, texts and interviews with among others Ahmed Abdelrahman, Demna Gvasalia and Henrik Silvius.