Surfers, thugs and sharks; a random mix if you think about it but for Proudrace, it was the randomness that made it exciting. This season, the label borrowed elements from these inspirations; street styles from thugs and hip hop, the restrained silhouettes of surf wear, and the charisma of the shark. It was the perfect mix to produce the pieces of Proudrace’s Fall/Winter Collection. The label kept it simple and youthful with a selection of separates for fall and winter as well as ideal transitional pieces. It’s not all dark this season with the inclusion of blush in their usual all-black palette. Proudrace did not stray away from their distinct style, staying true to their tough, street and minimal aesthetics and created a collection that translated into modern classics.
Credits: Photos by: Joseph Pascual Models: Pauline Prieto and Ras Taro HMUA: Rene Joaquin Film by: Judd Figuerres
In total, Sónar 2017 will feature more than 140 performances across 9 stages, including brand new shows from Justice, Arca (live) & Jesse Kanda (av), Soulwax, DJ Shadow, Nicolas Jaar, Moderat, Eric Prydz, De La Soul, Anderson.
“Essentials is the perfect blend of product and culture from a brand like Converse. Focussed around classic sportswear items, redefined for streetwear….it mirrors the story of Converse as a brand, born in sport, raised by the streets.”
For the Fall/Winter 2017 collection, Gildas Loaëc and Masaya Kuroki, co-founders and artistic directors of Maison Kitsuné, drew their inspiration from American pop culture and the aesthetic and creative energie of New York born, Paris based, artist William Klein.