Surfers, thugs and sharks; a random mix if you think about it but for Proudrace, it was the randomness that made it exciting. This season, the label borrowed elements from these inspirations; street styles from thugs and hip hop, the restrained silhouettes of surf wear, and the charisma of the shark. It was the perfect mix to produce the pieces of Proudrace’s Fall/Winter Collection. The label kept it simple and youthful with a selection of separates for fall and winter as well as ideal transitional pieces. It’s not all dark this season with the inclusion of blush in their usual all-black palette. Proudrace did not stray away from their distinct style, staying true to their tough, street and minimal aesthetics and created a collection that translated into modern classics.

Photos by: Joseph Pascual
Models: Pauline Prieto and Ras Taro
HMUA: Rene Joaquin
Film by: Judd Figuerres