Prada have just released their “Real Fantasies” Lookbook for the Fall/Winter season. The lookbook is a creative pop-up scrap book of inspiration behind the collection, featuring the models wearing the most stand out designs from the collection. Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.
Credits: ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli ARTWORK: Jeroen Koolhaas, Lok Jansen EDITING and VISUAL FX: APRIL PHOTOGRAPHY: Phil Meech FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti MUSIC: Frédéric Sanchez
Taking inspiration from English royalty and Kings’ scandals of abdications to the art paint and costumes of Ainou and African tribes or even from their own experience of brotherhood, Valentin and Florentin Glémarec explored family, power games and a affiliation.