For the re-launch of their first-ever fragrance “Ad Libitum”, Pigmentarium unveils a campaign featuring dancer Fraser Roach from the Czech National Ballet.

We thought about how our very first perfume AD LIBITUM would have been created as part of the nowadays sophisticated concept of scents, still unique but matching the group and not just functioning as a solitaire perfume as discussed in the original creative idea. Spring 2021 will therefore bring a new perspective on AD LIBITUM, the composition which was developed even before PIGMENTARIUM was created. Thought through and detailed adjustment brought a minimal change. But as we like to refer to Ludwig Mies van der Rohe: ‘God is in the details.’ One final component has been added to the perfume: Aldehydes. Due to their ability to enhance the perception of some of the ingredients, the scent as a whole is well more rounded than before.”