MUTE by Jenevieve Lyons Fall/Winter 2015 Campaign
by Adriano B.
Jenevieve Lyons‘ extension line MUTE makes a debut with an ad campaign shot by Kent Andreasen with models Loulou and Johannes from Ice Models. MUTE is an extension to the Jenevieve Lyons brand where the ready-to-wear extension lines will compound.
MUTE expresses an aesthetic of wearable simplicity whereby garments are intricately designed and constructed with the use of high quality textiles. The garments are strongly articulated with an aesthetic of ‘oddity’, which is filtered through the conceptual side of the brand and injected into the ready-to-wear garments to carry through the aesthetic of telling visual parables through apparel; hereby executed in a wearable and accessible manner.
Styling: Gabrielle Kannemeyer
Make-up & Grooming: Anber Recha Caplan
Dior Homme “The Letter” SS15 Campaign
Richard Chai Love Fall/Winter 2015
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