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MUSIUM DIV. is a cult underground museum that brings together the chemistry of experimental elements and the British rock n’roll. It fuses the mystery and abstraction into style and fashion. The brand focuses on the Gothic and neo-punk look achieved by deconstructing and reconstructing fashion. Intense dark concept is injected into the details of both mens and womens’ wear for the dark Gothic look like no other. In the realm of dark goth, the primitive colours black, white and grey unleash the sense of mystery and peculiar. Fashion featuring the totems of skull, studs, hexagram and anatomy reflects MUSIUM DIV.’s philosophy loyal to high fashion.

Influenced by the British gothic style, MUSIUM DIV. is presenting a new fall/winter menswear collection captured by Joshua Gordon and inspired by the skinhead culture. Originating in the 1960s, skinhead culture is a subculture representing working-class youths in Britain, and has a profound impact on British fashion and music at the time. Skinheads held numerous protests and rallies in the 1960s, clamoring for social changes. Their rebellious attitude and stylish fashion with interesting details are an ideal fit to the street fashion ethos of MUSIUM DIV. Designers experimented with skinhead motifs into this collection of items while reinterpreting contemporary fashion with sports elements.

www.facebook.com/musiumdivhk